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10/30/2008
|  | Moto enthusiast Jay Leno surprised an appreciative audience at the 2009 national Piaggio Group Americas dealer meeting in Palm Springs, CA. A long-time and outspoken ambassador of motorcycling and a fan of the Piaggio brands, Leno took the opportunity to put on his test rider helmet. He personally evaluated the Aprilia Mana 850 as well as the three-wheel Piaggio MP3 250 scooter, and also got the inside scoop on several future products that the Italian manufacturer previewed for attending dealers. Leno's video test impressions of the Aprilia and Piaggio can be found at JayLenosGarage.com, or click here for the Mana review and h
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| 10/23/2008
|  | Moto enthusiast Jay Leno surprised an appreciative audience at the 2009 national Piaggio Group Americas dealer meeting in Palm Springs, CA, introducing dealers to 11 of the latest Vespa, Piaggio, Aprilia and Moto Guzzi products, including the all-new Vespa S 50 and Aprilia SMV 750 Dorsoduro. A long-time and outspoken ambassador of motorcycling and a fan of the Piaggio brands, Leno took the opportunity to put on his test rider helmet. He personally evaluated the Aprilia Mana 850 as well as the three-wheel Piaggio MP3 250 scooter, and also got the inside scoop on several future products that the Italian manufacturer previewed for attending dealers. Leno's video test impressions of the Aprilia and Piaggio can be found at JayLenosGarage.com, or click here for the Mana review and here for
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| 07/24/2008
|  | Business Week TV looks into the transition from car to scooter.
If you have trouble seeing the video attached, please click here.
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| 06/22/2008
|  | Boston Globe writer takes a Vespa for a spin around town
"That`s what I need, a Vespa," said one of them, Garry Rizzuto, as he watched from a sidewalk in the North End. Indeed it's a sentiment being felt by many these days. With gas prices at record highs and the weather transformed to glorious summer, many are parking their guzzlers in favor of transportation less petrol-hungry. Subway ridership is up. Bicycles are out in greater numbers. This reporter's choice was a Vespa, the sleek Italian-made scooter that seems to exemplify the phrase "Ciao bella!
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| 06/20/2008
|  | Vespa USA is proud to be a sponsor of the first ever Motogiro America.
This event is a part of the Meet at Monterey in California, a week long celebration of motorcycling.
Motogiro America is based upon the Italian road race which began in 1914. The competitive and well-attended event reached its heyday in the mid-century, but it ended in 1957 when road racing became prohibited in Italy. In 2001 they resurrected the Italian Motogiro and this year it will also take place in the United States. Motogiro America will honor Italian motor vehicle history with a ride up the Monterey Peninsula, July 12-17.
This ride guarantees to be an exciting celebration of vintage motorcycles and scooters. The departure from Monterey o
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| 06/11/2008
|  | Scooter chic aside, recent buyers in the Philadelphia region said they bought Vespas because they were practical, relatively inexpensive, and cheap to run.
When Bill Schwab comes to a stop at a traffic light on his Vespa, car drivers chuckle and motorcycle riders snicker. "They just laugh at me," the Peco Energy Co. lineman said of his daily work commute to Port Richmond. "I'm a big guy. I got a bunch of tattoos. When people see me on my little scooter, they smirk."
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| 05/21/2008
|  | Daily headlines and the signs at your nearest Chevron already give the reason, but I'll spell it out: G-A-S. Depending on the displacement, a scooter gets between 40 and 120 miles per gallon, compared with 27.5 mpg for the average car and about 50 for a motorcycle.
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| 05/21/2008
|  | You know drivers are feeling the pinch of pricey gas when big guys, even pickup-driving contractors, start trading four wheels for two. But it is happening more often as gasoline drifts toward -- and, in some places, beyond -- $4 a gallon. Sales of motor scooters, which are like a cross between a small motorcycle and a lightweight moped, have soared this year.
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| 05/20/2008
|  | The S, which is closely related to Vespa's LX, is powered by a 150cc air-cooled four-stroke. Indeed, the two scooters share many of the same specs. (S specs here; LX specs here.) The most significant differences between the S and the LX are stylistic - the S is a bit leaner, intended to recall 1960s models such as the Vespa Special and the Vespa Primavera.
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| 05/09/2008
|  | See Paolo Timoni, President & CEO of Piaggio Group Americas, discuss the savings from using a scooter rather than a car.
If you can't view the video, click here to view the video from Fox Business News.
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| 05/01/2008
|  | Atlanta NBC affiliate features Atlanta Vespa dealer Scooter Superstore on 11 o'clock news.
If you have difficulty viewing the video, click here.
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| 04/25/2008
|  | Sales at Vespa of Charlotte in South End are up a whopping 365 percent over last year. Owner Steve Speers says something popular in Europe for years is finally catching on here.
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| 03/25/2008
|  | Monday was scooter day in Atlanta as more than 70 commuters who use the two-wheeled vehicles descended on the city, hoping to make drivers aware of their means of transportation.
Bridget London, a Duluth resident who commutes via scooter to her job at the city's Scooter Superstore, said the event was a way to promote the fact that scooters are a viable way to travel.
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| 03/11/2008
|  | Classic or customized, this Vespa celebrates the rebel in you
NEW YORK, March 10, 2008 - Italian manufacturer Piaggio, renowned for revolutionary ideas in personal transportation, announces the debut of the 2008 Vespa S, a retro-forward 150cc interpretation of the iconic Vespino scooters that dominated the European street scene in the '60s and '70s. Combining advanced technology and iconic styling, the new Vespa S embraces the rebellious spirit that inspired an entire generation to change the world. With its pure, minimalist lines, sporty performance, inconspicuous carbon footprint and creative customization options, the Vespa S is now ready to empower a whole new generation of riders to challenge the conventions of our time.
Vespa Heritage: Designed to Change the World<
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| 11/11/2007
| | Professional skateboarders to ride Vespas from Los Angeles to San Francisco and back!
Six professional skateboarders, including Leo Romeo, Austin Stephens, Josh Harmony, Keegan Sauder, Ethan Fowler, Nestor Judkins, and team manager Jimmy Arrighi, will ride Vespa scooters up the California coast, from Los Angeles to San Francisco, for RVCA's "Mild Ride."
The "Mild Ride," a recent creation from Leo Romero and Adam Conway, is a new approach to connect the skateboard and scooter worlds. The "Mild Ride" showcases scooters from the current Vespa model range, including the Vespa GTV, Vespa GTS 250ie and the Vespa GT 200. Throughout the five-day "Mild Ride," the RVCA team will make several stops at skate parks and local Vespa dealerships. Skating and scooter enthusiasts are encourage
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| 11/09/2007
| | Vespa scooter fans from San Diego, Washington, DC and Roseville, Calif. to be presented with new scooters in recognition of creative, original videos touting Vespanomics message
Piaggio Group Americas, Inc. conducted a two-month contest, the "Go Green Vespa Video Challenge," in which Vespa scooter owners and fans of Vespa were encouraged to develop creative videos that demonstrate their devotion for Vespa scooters and brand. More than 100 original videos were created and submitted to promote the Vespanomics message: how Vespas help curb global warming, decrease traffic congestion and make a style statement.
Today, the top three winners were announced. They will each receive one of three Vespa scooters. Finalists and the grand prize winner were determined by a Piaggio Group
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| 03/21/2007
| | 80% of Respondents Agree Urgent Government Action Is Needed to Improve Situation
New York, NY, March 21, 2007 - An overwhelming majority of Americans - 70% - say they are concerned about global warming, according to results from a new national survey.
In addition, 80% feel it is urgent for government officials to take immediate steps toward reducing America's use of fossil fuels and harmful emissions like carbon dioxide (CO2).The survey, commissioned by Piaggio Group Americas, was conducted by the International Communications Research firm on a representative sample of 1,000 U.S. consumers in February 2007. It produced these additional findings:
Over 40% of respondents indicated that their concerns about global warming and climate change have escalated over the past 12 month
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| 02/12/2007
| | New traffic model shows positive impact of motor scooters on New York City environment & congestion. Adding Scooters to Traffic Mix Could Save New Yorkers Time and Money Lost to Traffic Delays, and Reduce Emissions That Contribute to Global Warming. Data from a new traffic model released today demonstrates that the nation's largest city could significantly reduce carbon dioxide (CO2) emissions, a key factor in the global warming debate, and reduce fuel consumption while saving a great deal of time lost to congestion by simply incorporating more motor scooters into the commuting vehicle mix. The results of this study directly respond to growing concerns about traffic congestion in New York City. In his December 2006 sustainability speech, Mayor Michael Bloomberg discussed the City's growing
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