Wheels: 2002 cheddar-orange Vespa ET4

Why: Shops are located in high-traffic areas, such as downtown San Diego, where parking is incredibly difficult. "With my Vespa, I can park right in front on the sidewalk. Plus I can't tell you how many people notice me driving around with my basket of baguettes."

Special features: "Plenty of space for speedy cheese deliveries, enough power for myself and my husband together and super-great publicity. It's even big enough to go on the freeway. We sold one of our cars after we got this."

How's business: The first shop opened in 2004 with less than $200,000 in revenue; now her four shops are bringing in more than $1.2 million.

Statement: Cooler than you.


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