http://www.vespausa.comVespa Scootersen-usFri, 20 Nov 2009 18:11:36 ESTFri, 20 Nov 2009 18:11:36 ESThttp://www.lxtest.com/vespa/siteV2editor@example.comwebmaster@example.comhttp://wheels.blogs.nytimes.com/2009/10/23/a-vespa-in-the-classroom/The New York Times

At Eastchester Middle School in Eastchester, N.Y., where Tom Boissonnault teaches technology classes, the curriculum has evolved in recent years. In addition to learning about design and engineering, Mr. Boissonnault’s students are getting hands-on experience by restoring a vintage Vespa motor scooter.
]]>2009-10-23http://www.nytimes.com/2009/10/22/automobiles/autospecial2/22SCOOT.html?_r=2&pagewanted=1The New York Times

American city dwellers, from Miami to Seattle, are being lured into Vespa and other scooter dealerships by the prospect of 70-plus miles per gallon efficiency, traffic-dodging agility and leave-it-anywhere parkability.
]]>2009-10-20http://www.okstate.com/sports/m-baskbl/spec-rel/101909aaa.html
Oklahoma State University (OSU) alumni are offering students the chance to win customized Vespas at every home match this winter in Gallagher-Iba Arena.   Between basketball and wrestling, that is up to 43 Vespas which may soon be cruising around campus!
]]>2009-10-19http://www.usatoday.com/life/people/2009-10-14-wildthingspremiere_N.htm USA Today

There were plenty of shenanigans on the set of Where the Wild Things Are, and a Vespa got involved too!

"Still, 12-year-old Max Records, who makes his feature film debut as Max, insisted there were plenty of PG-13 antics on set. `We hoisted [Spike`s] Vespa to the ceiling then covered him with yogurt and rice,` Records remembered. `That was fun.`"
]]>2009-10-14http://hellforleathermagazine.com/2009/08/excursion-i-90.html#2009-08-26http://www.luxist.com/2009/08/09/omega-helps-michael-phelps-and-massimiliano-rosolino-go-on-a-rom/
Ah, summer in Rome and two championship athletes there for training and competition can`t seem to stay focused on the pool. Famous American Olympian Michael Phelps and star Italian swimmer Massimiliano Rosolino have a lot in common both being good swimmers and both Omega watch ambassadors. In what seemed like a friendly move, Omega got them together on a Vespa (of course) and the gents couldn`t look happier. See them both wearing new 2009 Omega Seamaster Ploprof dive watches.]]>2009-08-10http://www.newsweek.com/id/210014By Wes Siler | NEWSWEEK Published Aug 1, 2009

On July 8, 2005, I overslept, as usual, grabbed a quick gulp of orange juice on the way out the door, and arrived at my office on the other side of London in 20 minutes. For hours that day, I was the only person in the office and one of the few Londoners to arrive at work on time, if at all. You see, the day before, the city`s public--transportation infrastructure was crippled by a terrorist attack. But I commuted by scooter.
]]>2009-08-03http://adage.com/video/article?article_id=1382532009-08-03http://www.nj.com/news/index.ssf/2009/04/newark_international_airport_h.htmlThe Star Ledger, April 25 2009

To promote the virtues of “green” commuting, Continental invited representatives of the Piaggio/Vespa scooter company to give demonstration rides on the Italian firm’s various models. 

 “It’s the best way to get around over there,” DiCicco [Sandro, a Continental employee] said.  “To get around the city, I don’t think there’s anything better – driving in traffic, they’re easy to park and they’re great on gas mileage.” ]]>2009-04-30http://www.mnn.com/transportation/planes-trains-bikes/blogs/born-to-be-wild-on-vespas-two-wheels-for-the-green-of-itMother Nature Network, April 27 2009

These 50-cc bikes are simplicity itself, with a fuel-efficient continuously variable automatic transmission and only an accelerator and brakes to worry about.   The Fly 50, weighing 220 pounds, has only one cylinder.

With an encouraging “Go!” Lee pushed me off and I made my wobbly way through the cones… by the third time around, I was confident and imagining a two-wheeled commute.


]]>2009-04-30http://industry.bnet.com/auto/10001271/small-victories-sales-up-60-percent-at-vespa-maker-piaggio/BNET, April 27 2009

Last week, Piaggio took Vespanomics to the Newark International Airport, where it has entered into an agreement with Continental Airlines.  The airline has 3,000 regional employees and the deal offers them 10 percent purchase discounts and preferred parking.

The first step was getting employees acclimated to two wheels.  [Vespa Brand Manager Kevin] Andrews said 150 airline workers were guided through training in a parking lot adjacent to the airport, and that most had had never been on any kind of motorcycle before. For most (including me as a journalist guest), it was a real confidence builder. ]]>2009-04-30http://www.examiner.com/x-1197-Boomer-Biker-Examiner~y2009m4d28-Continental-Airlines-employees-become-Vespa-Scooter-PilotsExaminer.com, April 28 2009

Last week, in a first-of-its-kind pilot event, Vespa, the world’s most recognizable scooter brand, teamed with Continental Airlines at Newark Liberty International Airport to launch an alternative personal transportation program for the airline’s Liberty-based employees. 

On April 24, more than 3,000 regional employees had the opportunity to discover how scooters can help reduce their personal carbon footprints while saving an owner up to $6000 per year in every day transportation costs.  With soaring public transportation prices in the tri-state area, Vespa’s ‘nickle a mile’ operating cost is an especially timely alternative for commuters.

In addition to pocketing more personal savings, Continental employees who shift vehicle miles to scooter miles also help reduce the region’s legendary congestion. ]]>2009-04-30You could deduct up to $520 if you bought a Vespa GTS 300 Super in the NYC-area. (deduction based on sales tax of 8.375% on the price of a new GTS 300 Super, MSRP $6199.

Other Tax Deduction Examples

Vespa S 50 = save $270
Vespa LX 150 = save $370

The U.S. Government’s recently approved stimulus package includes tax breaks for consumers who purchase new on-road two or three wheeled motorcycles or scooters in 2009.

The law, officially designated as the American Recovery and Reinvestment Act of 2009, allows buyers of "qualified motor vehicles" to take a tax deduction for state or local sales or excise tax imposed on the purchase, up to $49,500 of the purchase price. The deduction applies to NEW purchases made between February 17 and December 31, 2009, and taxpayers do not need to itemize to claim it.

Key Tax Break Points
• Vehicles eligible for the tax deduction are all on-road two and three wheeled vehicles weighing less than 8,500 pounds and is limited to the tax on up to $49,500 of the purchase price

• The deduction applies to vehicles purchased between February 17, 2009 - Dec. 31, 2009

• Only new on-road two- or three-wheeled motorcycles or scooters are eligible

• The tax deduction is for state or local sales or excise tax imposed on the purchase

• Single taxpayers with an adjusted gross income over $125,000 and married tax payers with an adjusted gross income over $250,000 are not eligible

• The law also includes a new 10 percent tax credit, up to $2,500 for motorcycles (two or three-wheeled vehicles) with electric motors manufactured primarily for use on public streets, roads and highways purchased by December, 2011

]]>2009-03-18http://www.foxcarreport.com2009-03-06
NEW YORK, March 4, 2009 – Piaggio Group Americas, importer and distributor of Aprilia, Moto Guzzi, Piaggio and Vespa brands, announces the opening of its new national Technical Center in Costa Mesa, CA. The 12,000 square foot facility houses the company’s product testing and technical training operations, including factory product training and classroom instruction for service technicians from all U.S. and Canadian dealerships, as well as Latin American importers. Piaggio, which had all-time record-setting U.S. sales in 2008, continues to expand both its model line and dealer network with over 500 dealers serving customers in North America. The company also anticipates ongoing strong demand for its diverse range of scooters and motorcycles as consumers shift focus to more economical personal transportation.

With design, engineering and manufacturing based in Italy, providing North and South American dealers and importers with more convenient access to factory expertise and the latest technical information is especially important to Piaggio Group Americas’ U.S. based team.

“While many manufacturers choose to train technicians at technical colleges, we believe that nothing compares to getting the inside story about the latest Aprilia, Moto Guzzi, Piaggio or Vespa straight from the factory’s own technical experts,” said Erik Larson, Director, Technical Service and Warranty, Piaggio Group Americas. “Factory-level training means that our dealer service professionals will learn from the very best – the technical professionals who were part of a new motorcycle or scooter model’s actual development. And, that first-hand factory expertise translates into a real service edge for Piaggio dealers.”

The new facility expands Piaggio’s presence in Orange County, California, a home base for numerous motorcycle manufacturers, suppliers and industry groups. In addition to giving the company a bigger West Coast footprint, the new Technical Center also allows Piaggio’s U.S. team access to ongoing road and off-road testing. Whether it’s the powerful new Vespa GTS 300 Super scooter or cutting-edge new technology, such as the Aprilia 850 Mana’s unique transmission management system, staff can now evaluate each product’s technical strengths in both classroom and real world settings, year-round.

In addition to product testing and technician training, the Piaggio Technical Center also serves as the headquarters for the company’s West Coast press and promotional fleet, including media test bikes.

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.
]]>2009-03-04http://www.scootermaxi.com/2009-02-11Last Exit was awarded Best in Class for
excellence in the design, development and implementation of the Vespa USAWebsite.

The honor, granted by the Interactive Media Awards, recognizes that the
project met and surpassed the standards of excellence that comprise the
web`s most professional work. The judging consisted of various criteria,
including design, usability, innovation in technical features, standards
compliance and content. In order to win this award level, the site had to
meet strict guidelines in each area - an achievement only a fraction of
sites in the IMA competition earn each year.

To view the online award(s) for this site, please visit:

http://www.interactivemediaawards.com/winners/certificate.asp?param=60316&cat=1

http://www.interactivemediaawards.com/winners/certificate.asp?param=60316&cat=2

About the Interactive Media Awards:
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Sponsored by the Interactive Media Council, Inc., a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition seeks to elevate the standards of excellence on the Internet. For more information visit interactivemediaawards.com.

]]>2008-12-22http://www.designlicks.com/awarded_site.php?site_id=1535Last Exit. ]]>2008-12-11Piaggio Group Showcases Newest Scooters and Motorcycles at Cycle World International Motorcycle Shows

Aprilia, Moto Guzzi, Piaggio and Vespa Offer Enthusiasts a World of Reasons to Ride

December 1, 2008 – Fuel-efficient scooters, high-tech sport bikes, award winning three-wheelers and long-distance tourers are just some of the tempting options Italy’s Piaggio Group, manufacturer of  Aprilia, Moto Guzzi, Piaggio, and Vespa brands, will showcase at six stops on the 28th Annual Cycle World International Motorcycle Show® (IMS) tour.   Visitors to the IMS shows in Long Beach, CA., Seattle, WA., San Mateo, CA., New York, NY., Cleveland, OH., and Chicago, IL, will have a chance to evaluate at their leisure which ride is an ideal fit.  In addition, demo rides will be available at the Long Beach, CA, show.

Visitors who are intrigued by the many real-world benefits of scooters should plan on touring the IMS show’s new Scooter Pavilion where Vespa, Piaggio and Aprilia scooters will be display at all 13 show locations.

Whether in the market for an easy to ride, eco-friendly scooter or a race-bred sport bike, the world of Piaggio products offers smart transportation choices for today’s diverse commuting and recreation needs.  Among the 2009 models featured at the IMS shows are these new choices:

Aprilia Mana 850:  Advanced technology is the key characteristics of the Mana 850.  Aprilia’s racing pedigree led to the revolutionary transmission mapping system, which offers a choice of three “Autodrive” mappings, plus a manual, seven speed, sequential gearshift, giving riders revolutionary new tools for maximizing performance and fuel economy in any traffic condition.

Aprilia SportCity 50/125: Featuring aggressive styling, superior aerodynamics and precision handling, the SportCity is the leader of the sport scooter category.  Race-inspired technology, such as dual-disc front brakes, means no rider has to sacrifice safety and performance when choosing a smaller displacement scooter.  

Moto Guzzi V7 Classic:  The V7 Classic has all the ‘naked’ sports bike beauty of the iconic original V7, a model that earned this legendary brand global acclaim in the 1960s and 70s.  While styling invokes the spirit of its famous predecessor, there’s nothing retro about the 2009 V7’s technology.   An abundance of low-down torque, superb ergonomics and the inimitable music of the Moto Guzzi transverse V-Twin make the V7 a unique choice.

Vespa GTS 250:  As the fastest, most technically advanced Vespa to-date, the GTS 250 is the sporty ride of choice for commuters who want to get up and go the distance.  Ideal for urban or highway miles, the GTS 250’s timeless Italian style blends beautifully with the modern four-stroke, four-valve engine technology. Like all Vespas, the GTS’s unique steel frame provides unparalleled structural integrity and the collection of premium components and materials adds to the scooters exceptionally high resale value.

Piaggio MP3 500:  The award-winning MP3 500 is the perfect solution for riders who want aggressive good looks, sport bike like performance and all the ease, stability and convenience of a three-wheel scooter.  The MP3 500’s innovative suspension technology means you lean into turns like a pro racer while enjoying glue-like traction and great fuel economy.  In-town or cross-country, the MP3 500 goes the distance.

About The Piaggio Group:
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles.  With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.  

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.

Contact:
Anne Szczesny
Brandware PR for Piaggio Group Americas
770.649.0880 ext.303
aszczesny@brandwarepr.com

]]>2008-12-03here for the Mana review and here for the MP3 250 review. Interested in a test ride of your own? Log on to www.PiaggioUSA.com to find a dealer near you.

Contact:

Anne Szczesny

Brandware PR for Piaggio Group Americas

770.649.0880 ext.303

/annes@brandwarepr.com ]]>2008-10-30
Contact:
Anne Szczesny
Brandware PR for Piaggio Group Americas
770.649.0880 ext.303
annes@brandwarepr.com]]>2008-10-23http://www.boston.com/cars/news/articles/2008/06/22/ciao_car_hello_vespa/?p1=Well_Cars_More_News "That`s what I need, a Vespa," said one of them, Garry Rizzuto, as he watched from a sidewalk in the North End. Indeed it`s a sentiment being felt by many these days. With gas prices at record highs and the weather transformed to glorious summer, many are parking their guzzlers in favor of transportation less petrol-hungry. Subway ridership is up. Bicycles are out in greater numbers. This reporter`s choice was a Vespa, the sleek Italian-made scooter that seems to exemplify the phrase "Ciao bella!]]>2008-06-22 Motogiro America is based upon the Italian road race which began in 1914. The competitive and well-attended event reached its heyday in the mid-century, but it ended in 1957 when road racing became prohibited in Italy. In 2001 they resurrected the Italian Motogiro and this year it will also take place in the United States. Motogiro America will honor Italian motor vehicle history with a ride up the Monterey Peninsula, July 12-17.
This ride guarantees to be an exciting celebration of vintage motorcycles and scooters. The departure from Monterey on July 13 will leave from historic Cannery Row where all vintage motorcycles will have rallied beforehand. Motogiro America stops over the next five days include: Paso Robles, the Carmel Valley and a lap on the Mazda Laguna Seca in honor of the Moto GP Championship.
Vespa will have its own class in the ride. Check out the Motogiro America website to see if your Vespa qualifies and register to compete! ]]>2008-06-20http://www.philly.com/inquirer/front_page/20080611_Sales_of_Vespa_scooters_rise_with_gas_prices.html When Bill Schwab comes to a stop at a traffic light on his Vespa, car drivers chuckle and motorcycle riders snicker. "They just laugh at me," the Peco Energy Co. lineman said of his daily work commute to Port Richmond. "I`m a big guy. I got a bunch of tattoos. When people see me on my little scooter, they smirk."]]>2008-06-11http://wheels.blogs.nytimes.com/2008/05/20/riding-the-vespa-s/?hp2008-05-20If you can`t view the video, click here to view the video from Fox Business News.]]>2008-05-09 If you have difficulty viewing the video, click here.]]>2008-05-01http://www.wcnc.com/consumer/stories/wcnc-042508-mw-scootercommuter.9c688812.html2008-04-25 Bridget London, a Duluth resident who commutes via scooter to her job at the city`s Scooter Superstore, said the event was a way to promote the fact that scooters are a viable way to travel.

Read Full Article]]>2008-03-25 NEW YORK, March 10, 2008 - Italian manufacturer Piaggio, renowned for revolutionary ideas in personal transportation, announces the debut of the 2008 Vespa S, a retro-forward 150cc interpretation of the iconic Vespino scooters that dominated the European street scene in the `60s and `70s. Combining advanced technology and iconic styling, the new Vespa S embraces the rebellious spirit that inspired an entire generation to change the world. With its pure, minimalist lines, sporty performance, inconspicuous carbon footprint and creative customization options, the Vespa S is now ready to empower a whole new generation of riders to challenge the conventions of our time.
Vespa Heritage: Designed to Change the World
When Italian manufacturer Piaggio introduced its first Vespa scooters in the post-war 1940`s, they were born of functional necessity: personal mobility for the masses in a changing era. Though designed to be simple, sturdy and economical, the sense of Italian style was never an afterthought. The Vespa`s aircraft-inspired unibody frame, with its clean, efficient lines, stylish contours and revolutionary features set a design benchmark that introduced comfort and elegance to the sensibility of personal transport.
Prominently featured in the 1952 film Roman Holiday, the Vespa began to play a role in popular culture and became an international phenomenon. Beloved by bohemians, artists and actors, Vespa also remained a populist icon, a testament to its charm. In the 50`s, European Vespa clubs numbered in the tens of thousands, while American screen icons John Wayne and Marlon Brando took to the streets on Vespas between takes. British mods, celebrated in such films as Alfie and Quadrophenia, rallied around Vespa a decade later.
During the 60`s and 70`s, the Vespa Special and Primavera models became symbols for the revolutionary ideas of the time. As the protest movement raged, Hollywood stars such as Steve McQueen and Dennis Hopper chose Vespas for their personal style statements and Innovative advertisements and style refinements kept the Vespa ahead of the cultural curve during the 70`s. Today, the Vespa S continues the company`s unique ability to capture its rebellious spirit in one technically advanced package.
Trademark Styling, Advanced Engineering The spirit and soul of the 2008 Vespa S is in the authentic details. Classic Vespa trademarks such as chrome trim, the minimalist front shield, the unique rectangular headlight first seen in the 50 Special, the rounded rear light and a 70s-inspired single-seat saddle with contrasting piping all pay homage to the Vespa S` legendary predecessors.
The Vespa`s structural integrity is just as innovative as its design. The Vespa`s high-strength steel body acts as the scooter`s structural frame, a design solution unique in the world of scooter production. In addition to superior strength, the frame is exceptionally rigid, resulting in excellent road holding and precision control. The scooter`s low center of gravity also makes riding it supremely simple.
Equipped with an advanced front disc/rear drum brake system, the Vespa S offers confident stopping power. The 11" front and 10" rear wheels with light alloy rims add to the Vespa S` excellent stability, and a 150cc single-cylinder, four-stroke engine delivers sporty acceleration. Located inside the body, the 2.3 gallon fuel tank allows easy access to the engine and maximizes the size of the under-seat storage compartment.
Sporty and agile performance combined with low emissions and high fuel economy reflect Vespa`s commitment to safety, reliability and environmental respect. Like all Vespa scooters, the clean-running Vespa S sips fuel while delivering miles of riding thrills - over 90 miles for every gallon of gas. And, with a top speed of 59 miles per hour, the four-stroke Vespa S is ready to get you to your next protest march, reunion tour - or the office - in record time.
Make Your Vespa Your Canvas
Vespa has always been synonymous with freedom of expression, and the Vespa S invites buyers to show their creative side with six new optional graphic kits. Easily applied at the dealership, each decal collection celebrates an element of Vespa`s heritage and personality. For example, buyers can show their passion for la dolce vitae with stylized Italian flag decals or rock on with a very `Mod` United Kingdom flag theme. A Sixties-style flower motif and a retro rally theme complete the collection.
Additional accessories for the Vespa S include a matching body-color 8 1/2 gallon top box, a chrome-plated tilting rear luggage rack and a European-style half-helmet.
The 2008 Vespa S has a manufacturer`s suggested retail price (MSRP) of $4099. Available colors include Dragon Red, Shiny Black and Optic White. For more information on the Vespa S visit www.vespausa.com.]]>2008-03-11 Six professional skateboarders, including Leo Romeo, Austin Stephens, Josh Harmony, Keegan Sauder, Ethan Fowler, Nestor Judkins, and team manager Jimmy Arrighi, will ride Vespa scooters up the California coast, from Los Angeles to San Francisco, for RVCA`s "Mild Ride."
The "Mild Ride," a recent creation from Leo Romero and Adam Conway, is a new approach to connect the skateboard and scooter worlds. The "Mild Ride" showcases scooters from the current Vespa model range, including the Vespa GTV, Vespa GTS 250ie and the Vespa GT 200. Throughout the five-day "Mild Ride," the RVCA team will make several stops at skate parks and local Vespa dealerships. Skating and scooter enthusiasts are encouraged to attend to meet the RVCA skaters and get an early preview of the Vespa S, which will debut in February 2008.
Vespa enthusiasts are also encouraged to join the ride along the route. For more information, please visit www.rvcaclothing.com/.
WHEN: The "Mild Ride" will take place November 7-11, 2007 Wednesday, November 7, 2007
9 AM: Depart from RVCA headquarters in Costa Mesa
1 PM: Arrive at Vespa Santa Barbara to meet skate and scooter enthusiasts and get a special preview of the Vespa S
Thursday, November 8, 2007
1 PM: Arrive at Derby Skate Park in Santa Cruz for skating demonstration and meet the RVCA team
Friday, November 9, 2007
12 PM: Arrive at Vespa San Francisco to meet skate and scooter enthusiasts and get a special preview of the Vespa S
Saturday, November 10, 2007
2 PM: Arrive at Mobley`s Boardshop at Atascadero Skate Park for skating demonstration and signing with RVCA team
Sunday, November 11, 2007
9 AM: Depart Atascadero for Los Angeles]]>2007-11-11
Piaggio Group Americas, Inc. conducted a two-month contest, the "Go Green Vespa Video Challenge," in which Vespa scooter owners and fans of Vespa were encouraged to develop creative videos that demonstrate their devotion for Vespa scooters and brand. More than 100 original videos were created and submitted to promote the Vespanomics message: how Vespas help curb global warming, decrease traffic congestion and make a style statement.
Today, the top three winners were announced. They will each receive one of three Vespa scooters. Finalists and the grand prize winner were determined by a Piaggio Group panel based on user ratings, ability to address key Vespanomics principles, as well as creativity and originality.
After careful review and consideration the winners are:
Grand Prize: Vespa Vespa Music VideoVespa GTS 250 awarded to Rex Hermogino of San Diego, CA
Second Place: The Story of Randall Barnaby LX 150 awarded to Eric Brewer of Washington, DC
Third Place: Go Green, Save Green & Do it with Style LX 50 awarded to James Eckes of Roseville, CA
Vespa apparel will be provided to multiple runners-up.
The three top winners will receive their new Vespa scooters at the Piaggio Group Americas Display during the International Motorcycle show in San Mateo, Calif. on Friday, November 16, 2007.
All of the winning videos can be found here.
Participation in the contest required incorporating some principles of Vespanomics and uploading the video to the Vespa web site. The Go Green Vespa Video Challenge is one of several initiatives by Piaggio Group in its ongoing "Vespanomics" campaign. This campaign was designed to further educate consumers on how the use of motorized scooters, like Vespa, can quickly, easily and stylishly reduce traffic congestion, oil consumption and carbon dioxide emissions.
To learn more about Vespanomics, please visit Vespa USA or Vespanomics.com. ]]>2007-11-09New York, NY, March 21, 2007 - An overwhelming majority of Americans - 70% - say they are concerned about global warming, according to results from a new national survey.
In addition, 80% feel it is urgent for government officials to take immediate steps toward reducing America`s use of fossil fuels and harmful emissions like carbon dioxide (CO2).The survey, commissioned by Piaggio Group Americas, was conducted by the International Communications Research firm on a representative sample of 1,000 U.S. consumers in February 2007. It produced these additional findings:
Over 40% of respondents indicated that their concerns about global warming and climate change have escalated over the past 12 months.
While respondents referenced numerous factors driving their environmental concerns, almost 20% specifically cited Al Gore`s Academy-Award winning documentary, "An Inconvenient Truth," as a source for increased awareness of the issue. Unusual weather patterns, including the relatively mild winter and increased violent storms such as hurricanes, prompted over 60% of respondents to take notice of the issue as well.

Willingness to Take Action
In addition to asking participants about their level of concern regarding global climate change, the survey also queried them on personal behaviors they would be willing to change to reduce the nation`s use of fossil fuels and harmful emissions like carbon dioxide (CO2).
In fact, over a third of those surveyed said that they would be willing to consider using a motor scooter for a portion of their mileage to help improve fuel economy and curb vehicle emissions.
"It`s clear that Americans feel the urgency to act now to address the global climate issue facing our world today," said Paolo Timoni, president and CEO of Piaggio Group Americas. "As we continue discussions with people about these issues, we`re seeing that more and more are now willing to adapt their transportation behaviors in ways which can immediately benefit the environment - even as scientists, governments and other parties explore other longer term solutions. By shifting just a portion of their mileage to more fuel efficient motor scooters, people can do their part toward reducing negative impacts on their surroundings while saving money and time from their own daily commutes."
By comparing the new survey results to national fuel consumption and emissions averages, it is possible to project the impact of increased motor scooter usage in the U.S. If Americans were to utilize one of the latest eco-friendly motor scooters for just 10% of their everyday travel, they could potentially reduce national fuel consumption by 14 million gallons of gasoline per day and decrease carbon dioxide emissions by 324 million lbs. per day.

Transportation Shifts Found to Have Significant Impact
In addition to the survey examining consumers` attitudes on global warming, Piaggio has also studied how motor scooters can alleviate traffic- and emissions-related issues in urban areas like New York City.
A traffic model created by Sam Schwartz PLLC, noted transportation engineering and planning firm, examined a central section of midtown Manhattan and found that if scooters accounted for 20% of the vehicles in that area, the following would result annually:

• A total decrease in delay of more than 4.6 million hours per year - which translates to time savings of nearly 100 working hours per person
• A reduction in carbon dioxide (CO2) emissions by over 26,000 tons (52,000,000-pounds) per year
• A decrease in fuel consumption by over 2.5 million gallons per year
• A total savings for New York City of more than $122 million per year in fuel and labor productivity

Both the consumer survey and New York City traffic model are part of a national initiative known as Vespanomics, created to raise awareness of the environmental and economic impact of alternative modes of transportation like motor scooters. For more information, please visit www.vespanomics.com.]]>2007-03-21The traffic model, examining a central section of midtown Manhattan in New York City, was developed by transportation engineering and planning firm Sam Schwartz PLLC using Synchro/Sim Traffic 6.0 - an industry-standard tool deployed by transportation engineers. Through modeling, the simulation incorporated scooters into the traffic mix in 10 percent increments - examining the impact of moving from 100 percent cars (including small SUVs, vans, etc.), to 90 percent cars / 10 percent scooters, to 80 percent cars / 20 percent scooters, and so on.
The results of the core simulation were extrapolated to encompass the entire Manhattan Central Business District (stretching from 60th Street to the lower tip of Manhattan). By shifting the daytime vehicle mix to 80 percent cars / 20 percent scooters, the following would result annually:

• A total decrease in delay of more than 4.6 million hours per year - which translates to time savings of nearly 100 working hours per person
• A reduction in carbon dioxide (CO2) emissions by over 26,000 tons (52,000,000-pounds) per year
• A decrease in fuel consumption by over 2.5 million gallons per year
• A total savings for New York City of more than $122 million per year in fuel and labor productivity

The team at Sam Schwartz PLLC noted that the simulation was conservative in its estimation of the positive impact of scooters - as it did not factor into the model that two scooters can occupy a single lane side-by-side when riding, as permitted by New York law.
"This is the first traffic model for New York City to assess the potential impact of shifting the traffic mix to a greater percentage of two-wheel vehicles like scooters," said Sam Schwartz, president / CEO of Sam Schwartz PLLC and a former New York City Traffic Commissioner. "With a population of over 8 million, and millions more commuting in each weekday, New York is one of the most heavily congested areas in the world. Given the current dialogue about traffic congestion and environmental impact, it is extremely timely to examine the positive implications of a change in the vehicle mix."
"Throughout the world, scooters are recognized as a smart transportation alternative, and this traffic simulation underscores the tangible impact that two-wheel vehicles can have on a major urban area like New York City", said Paolo Timoni, President and CEO of Piaggio Group Americas, which sponsored the modeling project."The impact of this kind of shift has already been seen in London, which instituted congestion tariffs for commuting cars. That policy led to a significant increase in vehicles like scooters being used for commuting. Research is now validating that even small behavioral changes, like using scooters for a portion of one`s commuting, can benefit the economy and help address critical environmental issues like global warming".]]>2007-02-12                                                                                                                                                            

Downloads


http://myspace.com/TheVespaExperiment

                                   

MUSIC. VESPA. STOP GLOBAL WARMING. In the midst of these deeply troubling times, every day people are joining forces to make a real and positive difference in the world. We have reached a critical “tipping” point. Our thoughts, choices and actions impact the world directly every minute of every day. We cannot satiate every impulse, satisfy every craving and at the same time pretend we are working towards world peace or saving the earth. The time to do something is NOW.

THE VESPA EXPERIMENT'S primary mission is to help stop global warming by using the power of music to make people look inwards at themselves and change their behavior. Jason Reeves, Brendan James and Amber Rubarth are leading by example as they trade a tour bus for fuel efficient and environmentally friendly Vespa Scooters, and hotels for campgrounds. For two weeks they will live simply and engage their fans in thought-provoking ways, through music and honest dialog as they seek to change the world together.




What are they riding?

                       

Vespa GTS 300	Vespa GTV 250

Copyright © 2009 DW Studios L.L.C.  All Rights Reserved. ]]>2009-08-20

                                                                                                                                                                                                                                                                                                                                                                                                                                               

FIND OUT HOW USING A VESPA CAN SAVE YOU $6000.
FREE VESPA RADIO. Take a spin on our very own Vespa radio channel on the free online music service pandora.com.
FREE VESPA VINTAGE TEE. Live La Dolce Vespa with a free limited edition Vespa vintage tee, the perfect way to express your inner spirit of freedom and fun.
NOTHING DOES MATTER.  GET DETAILS ON $0 DOWN $0 PAYMENTS 0% INTEREST.
SPREAD THE WORD.  VIEW, DOWNLOAD AND SHARE THE CAMPAIGN.

]]>2009-05-02Synopsis

My intent is to spend the Summer before working as the still-photographer on the next Zack Snyder (director of movies 300 and Watchmen) film traveling on a Vespa GTS 300 Super between New York and Vancouver, BC. The basic idea is to rarely go more than 150 miles on any given day, eat and support organic, locally produced and harvested foods (http://www.eatwellguide.org/), pop into Apple stores and Vespa dealerships to give my existing photography presentation, and make new pictures and portraits that will be blogged and geo-tagged along the way using my Nikon (probably with just one fixed 50mm lens). The emphasis is on moving slowly and engaging the country that exists away from the freeways. This framework is simple, spontaneous and privileges authenticity and uniqueness rather than the constructed and cliché.

In a culture awash in homogenized experiences that can't seem to happen fast enough, this trip aspires to have a quieter, more considered tone. I can't predict what I'll see or who I'll meet along the way but the hope is I'll be able to engage folks whose voices are as distinct and original as the landscape. With my skills as a professional photographer, I'd hope to honor them through portraiture.

The companies I'm engaging to be part of this trip are folks I couldn't imagine doing so without. Apple makes my computer and phone, Nikon makes my camera and lens, Vespa makes my scooter. Those are my essentials. Everything else is at the mercy of the muses. I'm okay with that. (wink).
- Clay Enos


Downloads

Follow the Tour.  CLICK HERE  http://www.clayenos.com/vespa/


Download and share the poster



What is Clay riding?

Vespa GTS 300 Super
]]>2009-07-01www.Amerivespa.org for all the details. Please remember, there is NO ONSITE REGISTRATION, you must  pre-register online. ]]>2009-06-15


adidas Originals and Vespa – Check out the new release of Vespa apparel and footwear by adidas Originals.

Synopsis

Throughout history we’ve seen time and again that partnerships create the best results; chocolate and peanut butter, Simon and Garfunkel and now Vespa and adidas Originals.  This summer adidas Originals stores across the USA are featuring fresh new products created from a partnership with Vespa, bringing the culture of Italian scooters to life through trendy footwear, apparel and accessories.

This season’s footwear offering includes 4 pieces that feature clean, subtle designs and sophisticated color schemes.  The apparel range has several must have pieces including two color ways of a premium knit track jacket, graphic tees and trend pant perfect to wear on a summer ride.

Visit your local adidas Originals store or shop online to find these classic Vespa products and more; while supplies last.  Shopadidas.com now!


Find a Store

Visit an adidas Originals Store near you or shop online (shopadidas.com)


]]>2009-08-05    

Synopsis

Vespa USA has partnered with Lifetime Networks in celebration of Lifetime’s 15th annual National Breast Cancer Awareness Month campaign, “Stop Breast Cancer for Life: The Power of 15.”  And, you’re invited to join the fight.

It’s easy to help.  Vespa USA is donating a limited edition pink LX 50 scooter to each of the following breast cancer charities so they can raise money and awareness through their own unique Vespa-fueled fund-raising initiatives.  From online auctions to pledge drives you can participate, donate and win one of over a dozen pink Vespa LX 50 scooters.

By supporting one or more of these agencies, you’ll already be a winner.  And even if your bid or participation doesn’t win one of the donated Vespas, you can visit your local Vespa USA dealer to purchase one of the 1000 limited edition pink scooters now available nationwide. 

Visit our Breast Cancer Partner Websites




Breast Cancer Network of Strength provides immediate emotional relief to anyone affected by breast cancer.  Our mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone.

Win the Vespa: October 6, Hard Rock Café, Chicago, IL (event)
Visit: www.networkofstrength.org




The Breast Cancer Research Foundation® is a not-for-profit organization dedicated to preventing breast cancer and finding a cure in our lifetime by funding the most innovative clinical and translational research at leading medical centers worldwide.

Win the Vespa: Sept 29 – Oct 22, 2009 online auction on charitybuzz.com
Visit: www.bcrfcure.org or call 1.866.FIND.A.CURE




This year, millions of people around the world will turn to Breastcancer.org, the  #1 online resource for breast health and breast cancer information. Breastcancer.org offers expert-reviewed medical information on breast cancer risk reduction, diagnosis, treatment, recovery, and survivorship, and hosts a vibrant peer support community.

Win the Vespa: November 14, Philadelphia, PA with Fuel The Cure (event)
Visit: www.breastcancer.org or www.fuelthecure.net




Bright Pink is a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. We arm young women with knowledge, options and a great attitude, and offer companionship and empathy during their journey.

Win the Vespa:  On eBay during the month of October with eBay’s Giving Works
Visit: www.bebrightpink.org




The Cup With Love Project™ is a non-profit organization that represents world wide acts of kindness to individuals impacted by cancer and whose commitment is to provide emotional support to cancer survivors, patients undergoing cancer treatment and those impacted by cancer.

Win the Vespa:  Enter the raffle from October 1 – 31, 2009
Visit: www.cupwithlove.org



The Dr. Susan Love Research Foundation’s mission is to eradicate breast cancer and improve the quality of women's health through innovative research, education, and advocacy. The Foundation, in partnership with the Avon Foundation for Women, launched the Love/Avon Army of Women initiative in October 2008, with the goal of recruiting one million women who are willing to participate in research that focuses on the causes of breast cancer and how to prevent it.

Win the Vespa: social media contest titled “How Would You Recruit an Army of Women?” through the first week in November, 2009
Visit: www.dslrf.org and www.armyofwomen.org




Since its founding in 1990, the Greater New York City Affiliate of Susan G. Komen for the Cure(R) has raised close to $50 million to eradicate breast cancer as a life-threatening disease. Serving New York City, Long Island, Westchester and Rockland Counties.

Win the Vespa:  Komen Greater NYC will offer the pink Vespa LX 50 as the top prize in a drawing of 2009 Race registrants who raise a minimum of $250 between September 14 and October 31
Visit: www.komennyc.org




My Vision Foundation is an empowering, hope-restoring fertility preservation charity for women conquering breast cancer during their reproductive years.

Win the Vespa: Make a minimum $100 donation through October for a chance to win the pink Vespa LX 50
Visit: www.myvision.org




Nueva Vida provides access, education and emotional support while empowering Latinas with cancer.

Win the Vespa:  Enter the raffle from September 23 through October 31
Visit: www.nueva-vida.org


The Prevent Cancer Foundation is the only national health organization that supports cancer prevention and early detection research, education and community outreach programs across the country.

Win the Vespa: Sign up for “Screen Your Boobs” alerts through October and participants are automatically entered to win the pink Vespa.
Visit: www.preventcancer.org





SHARE provides peer-led support and information for women with breast or ovarian cancer, their families, and friends. All services are free of charge

Win the Vespa: Second Helping of Life, A Women’s Chefs Event, Sept 21, 2009, Chelsea Piers, New York City.  Tickets can be purchased by calling (212) 719-0364, ext. 239
Visit: www.sharecancersupport.org





Young Survival Coalition (YSC) is the premier international organization dedicated to the critical issues unique to young women and breast cancer.  YSC works with survivors, caregivers, and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under

Win the Vespa: Through November 16, become a “fan” on the Young Survival Coalition’s facebook page and you can have a chance to win the pink Vespa LX 50
Visit:  www.youngsurvival.org

Downloads


Download and share the poster




]]>2009-09-09