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Who does it?
Individuals and families who want to set the trend to reduce oil consumption, carbon dioxide emissions, traffic congestion, and experience freedom and fun on an Italian style icon.
How do I do it?
Simple. Get on any of the most technologically advanced, eco-friendly motor scooters and just "twist n' go" to get 70 miles per gallon and go 40 - 100 miles per hour, depending on the model.
Why should I do that?
If Americans were to switch just 10% of their total mileage to scooters, they would consume 14 - 18 million gallons less fuel per day and carbon dioxide emissions could be reduced by 324 million pounds per day as well. (Source ICR survey, May 2006)
On a personal level, they could also reduce fuel consumption by approximately 58%, carbon dioxide emissions by 80%, and significantly reduce traffic congestion.
Want more information?
Read "Reducing America's Gas Consumption through Behavioral Change - Situation Analysis and Proposed Solutions," by Piaggio Group Americas, May 2006
What's in it for me and my family and friends?
By living the "Vespanomics" lifestyle, consumers can help curb America's addiction to oil and preserve the environment from carbon dioxide emissions. Plus you will help to reduce the traffic congestion that is engulfing our highways as you scoot thru traffic and arrive at work before your co-workers.
Why do it?
Your country needs you to help reduce gas consumption, carbon dioxide emissions and traffic congestion. Your family and friends need you to have a permanent smile on your face because driving a Vespa is that much fun. You need to because you will see your world in a whole new light and you can park anywhere.
What do you want me to do?
• Tell family and friends how they can help to save the environment, conserve gas,
reduce traffic gridlock and have a blast doing it.
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